You’ve spent hours online looking at real estate listings. Visited open houses. Talked to friends. But buying or selling a home includes so many variables: deciding on price, hammering out contract details, finalizing a closing date – and more.
How can you be confident that the deal you make will be the one that gets you the optimal result?
According to Tim Jones, regional manager of Wilkinson ERA Real Estate, the best method for developing a successful negotiating strategy is to sit down with your realtor first to ask some critical questions:
“What’s your plan for marketing my home?”
Any realtor can do a comparison of home sales in your neighborhood, but to develop a winning strategy your agent needs to know about your requirements first. Your initial meeting should include a discussion about what you hope to accomplish with the sale, your wishes concerning personal property and your timeline for moving.
Any one of these needs can change your strategy. If you’re flexible on a closing date, you can be more aggressive with pricing. If you have a firm timeline, you might have to adjust the price.
“How many homes have you sold in the area, and what is your list to sale percentage?”
Realtors should be able to offer you statistics on the number of homes they’ve sold and what percentage of list price they were able to achieve. “An agent’s strength as a negotiator relates directly to their success in getting close to or full list price,” says Jones.
“What are your credentials?”
To find someone who can lead you through the sales process with ease, choose a realtor with experience, and, if possible, specialized training. “An agent specially trained in negotiation definitely offers their clients an edge,” says Jones. “For sellers, a good negotiating strategy can add increased cash to their bottom line. For buyers, a strong strategy can win out in a situation with multiple offers.”
“How will you communicate with me?”
Negotiations can move swiftly, so it’s imperative that you establish your preferred method of communication early on. If you’ve already had the discussion about how soon you can move or what personal property you’d like to take, formulating a response to an offer can be more straightforward.
Though Wilkinson ERA Real Estate is new to the Triad area, it’s part of a full-service franchise with 14 locations and a team of more than 900 agents throughout the Carolinas. “Because our company is part of the larger, global ERA brand, we’re able to offer our professionals the training necessary to craft superior strategy for our clients,” says Eb Moore, CEO of Wilkinson ERA.
Last year, the franchise managed more than 5,400 transactions totaling $1.3 billion in sales. Ranked as the No. 1 ERA franchise in the Carolinas and No. 3 nationwide, Wilkinson ERA delivers excellence in every real estate experience. To find out how they can help you buy or sell, give them a call at 336-331-5550 or visit www.WilkinsonERA.com.