Joymongers Brewing Co. is planning to open a taproom and barrel hall next March at 480 West End Blvd. across from Hanes Park.
Joymongers opened July 1, 2016, at 576 N. Eugene St., Greensboro. It is owned by father and son Jim and Brian Jones and brewer Mike Rollinson, who previously worked for Natty Greene’s.
“Our business model is hyper-local. We don’t distribute our beers. We don’t can or bottle. You won’t see our beer anywhere else,” Jim Jones said.
As Joymongers’ capacity was more than it could sell in its Greensboro taproom, the owners started looking for a second location.
“We wanted to be far enough away not to cannibalize the business that we have, but close enough so we could have an owner’s presence in the community,” Jones said.
The 1928 building on West End Boulevard has housed several businesses in recent years, including a CrossFit gym and Mock Orange Bikes. It originally was a GMC dealership.
“It was a 1928 garage,” Jones said. “We basically want to take it back to that garage state – revealing the brick walls, restoring the concrete floors, going back to the garage doors.”
Jones expects renovations to be completed for a March opening.
The Winston-Salem location will be different from the Greensboro location in two key ways. First , Joymongers will not brew beer in Winston-Salem. Instead, brewed beer will be brought over from Greensboro. Second, the Winston-Salem location will have room for a barrel hall – or area for aging beers in wine and whiskey barrels.
The bar in Winston-Salem will have 20 taps. Jones said that Joymongers is known for its experimentation.
It has a few popular, recurring styles, including a German kolsch and double IPA, and those wille be available in Winston-Salem. But the brewery also makes a lot of seasonal and one-off beers.
“I’d say a third of the beers are there all the time, a third are in rotation every couple of months, and a third are hyper-small batches,” Jones said. “We probably made about 200 different styles and variations our first year.”
He said that production that first year was about 1,000 barrels, and that Joymongers is on track to outpace that the second year. But he doesn’t anticipate more taprooms.
“We want to stay local,” he said. “We like to control the entire process.”
He said that the Winston-Salem location also fits with Joymongers’ vision. Like the Greensboro location, the new taproom will be family-friendly and have frequent food trucks and live music.
“It’s just like the Greensboro location. It’s near downtown, on the edge of a historical neighborhood,” he said.
“We like to say we’re a community center that serves beer.”