Details for MARKETING PROMOTIONAL

Updated

A DV ER T I S I N G

FE AT U R E

Quick and simple
ways to make a
front door pop
STATEPOINT

Visitors’ impressions of a
home are often dictated by
the home’s entryway. Must as
one may judge a book by its
cover, the same can be said
about the impression that a
front door and entryway can
create, regardless of how accurate that impression is.
Making certain changes
to an entryway can go a long
way toward improving curb
appeal. Entryways also can
set the scene for a home’s interior. Whether one chooses
to be classic or bold, modern
or traditional, there are various ways to quickly transform a home’s entryway.
Bold front door color:
Color can dramatically enhance an entryway. Painting
an existing door or replacing
it with a more vivid option
can do the trick. The DIY
Network says certain colors
stand out as favorites. These
include turquoise, yellow,
red, indigo, orange, and
black. The door color should
complement the other shades
of the home, such as those on
siding and trim.
Custom walkway: Guide
guests right to the front door
with an attractive (and safe)
walkway. Stamped concrete
or decorative paver blocks
may fit the bill. This walkway can extend to the street
or to the driveway.

Contain plants. Landscaping
around the entryway should be
neat and well-tended. Overgrown plants or shrubbery
may give off an air of neglect.
Container plants and carefully
curated shrubs can create a
neat and inviting aura.
Highlight the address.
Make sure the home can be
found easily with bold and
decorative house numbers.
Consider two different address signs: one illuminated
and easily viewed from the
curb, and another closer to
the front door.
Utilize high-end materials. The relatively small area
of real estate by the front
door enables homeowners
to splurge on more opulent
materials that can really add
a feeling of luxury. These can
include colorful tiles, ornate
planters, decorative wooden
doors, or elaborate knobs and
lighting fixtures.
Add architectural details.
Find out which architectural
elements will meld with the
style of the home and then
incorporate them. Moldings,
columns, shutters, and trim
are areas to consider.
The entryway to a home
garners a lot of attention.
Homeowners can enhance
their spaces with entryways
that really make a statement.

ATTN: DAVID STANFIELD, WINSTON-SALEM, NC 99999

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