GREENSBORO — The teasing is over. Trader Joe’s is finally coming to Greensboro.

The company is opening a store at Brassfield Shopping Center at 3729 Battleground Ave.

A request to the California-based company confirming the opening has not been returned, but a ‘Trader Joe’s Coming Soon, Now Hiring’ banner went up on the old Phar-Mor space between Gold's Gym and Stein Mart in the shopping center.

Just across the parking lot, Trader Joe’s set up a hiring headquarters in an old Blockbuster video store. Crew members were inside assisting a steady stream of applicants.

The Brassfield hiring center is accepting applications 9 a.m. to noon and 2 to 7 p.m. daily through Sept. 17.

Trader Joe’s hinted at a Greensboro store in 2014 when it was rumored the grocer expressed interest in opening a store in a proposed retail development on Hobbs Road at West Friendly Avenue near Friendly Center. Trader Joe's interest in the site allegedly waned after residents near the property protested the proposed development. (Information has been corrected to fix an error. See correction at end of story. 2 p.m. Sept. 16, 2019)

City Council members continued to try to woo the company, but in 2017, Trader Joe's told the city that it wasn't interested at that time in a Greensboro location.

“Greensboro is not currently on our list, but we will consider further opportunities like Greensboro during our future reviews,” a company vice president wrote in a letter to the city.

Apparently the company found the right spot.

In May, the Triad Business Journal reported that the company had its sights on Brassfield Shopping Center.

Trader Joe's has nine stores in seven North Carolina cities, including Winston-Salem. It has nearly 500 stores nationwide.

Meanwhile, Florida-based grocery chain Publix appears to be getting closer to opening its first Greensboro store at 6029 W. Gate City Blvd. at Grandover Village at Guilford College Road. The parking lot has been paved and landscaping is in place at the 49,098-square-foot store. The store held a hiring event this past weekend.

An opening date has not been confirmed.

Publix has stores in Winston-Salem and High Point. It also is building a distribution center just off U.S. 70 east of Greensboro.

Grocery chain Lidl is not far behind. In May, the German-based grocer confirmed it was building its first Greensboro store at West Gate City Boulevard and Mackay Road next to Adams Farm Shopping Center.

The site is not far from the Publix location, and construction has already begun. An opening date has not been confirmed.

Lidl currently has regional stores in Winston-Salem, Thomasville and Lexington. The company has a distribution center in Alamance County.

Correction: Trader Joe's never confirmed its intentions to open a store in a controversial proposed retail development. Information was wrong when the story first published at 3:30 p.m. Sept. 13, 2019.

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