Hanesbrands Inc. has expanded the reach of its licensing apparel agreement with the National Park Foundation to include Walmart stores near nine national parks, including the Blue Ridge Parkway and Great Smoky Mountains.
The introductory apparel available at Walmart will be ComfortWash-branded T-shirts featuring insignia from those national parks, as well as Acadia, Grand Canyon, Grand Teton, Olympic, Rocky Mountain, Yosemite and Zion.
The manufacturer-suggested retail price is $15.96. Each store will carry one design to promote its regional recreation area.
Those living in other areas of the country can purchase the T-shirts designs at www.Hanes.com.
The designs are printed on crewneck T-shirts made with 100% American-grown, ring-spun cotton from U.S. farms. The T-shirts are garment dyed and “have a vintage, lived-in look,” the company said.
“For Hanes, our commitment to comfort goes far beyond the clothing we create,” said Rachel Newman, general manager of Hanes Activewear.
“We are committed to being an apparel industry leader in environmental stewardship and social responsibility. Through this partnership we are focused on inspiring more people to embrace, visit, support and protect our national park treasures.”
The manufacturer pledged in April 2018 to generate at least $4 million in revenue over five years for the park foundation. For more information, go to https://www.hanes.com/shop/hanes/nationalpark.
The park foundation collection also includes Hanes-branded women’s apparel and a unisex collection from its Alternative brand.
Hanesbrands will market officially licensed innerwear and activewear for its leading brands, including Hanes, Champion, Alternative and Gear for Sports, with National Park Foundation logos.
The women’s collection features a variety of designs depicting landmarks, such as the Grand Canyon, Redwood National Park and Denali, as well as statement shirts encouraging outdoor exploration and adventure.