Blue Cross Blue Shield of N.C. said Tuesday it plans to enter into a long-term agreement with an Oregon healthcare group in which they share management, administrative, operational and other corporate services.

The groups will use the Cambia Health Solutions brand with the new administrative entity. Blue Cross will have 10 board of trustee representatives with the new entity, while Cambia will have nine.

Blue Cross NC will retain its own separate board of trustees and name, and the groups will retain separate not-for-profit corporate structures.

Mark Ganz, Cambia’s president and chief executive, will serve as executive chairman of the new entity. Dr. Patrick Conway, president and chief executive of Blue Cross NC, will serve in the same roles with the new entity.

Headquarters will be maintained for Cambia in Portland, Ore., and Blue Cross NC in Durham.

“We have to do something different to make health care better, simpler and more affordable for the people we serve,” Conway said in a statement.

“By sharing resources, innovations and best-in-class services, we can fundamentally transform the way individuals and families experience the health-care system.”

A similar trend has been occurring with not-for-profit healthcare systems.

An example has been providing shared-services access to management, equipment and supplies on larger economies of scale for small community hospitals.

Cambia’s health plans include affiliations with Regence BlueCross BlueShield of Oregon, Regence BlueShield in Washington, Regence BlueShield of Idaho and Regence BlueCross BlueShield of Utah.

The partnership is subject to regulatory approval in North Carolina, Oregon, Washington, Idaho and Utah.

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rcraver@wsjournal.com 336-727-7376 @rcraverWSJ

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