Danny Herko, Stephanie Cordisco, Daan Delan
Danny Herko (from left), Senior VP, Research and Development, R.J. Reynolds Tobacco Company, Stephanie Cordisco, President, R.J. Reynolds Vapor Company, and Daan Delen, President and CEO of Reynolds American Inc., address the media during the Vuse product launch on Thursday, June 6, 2013, in New York City.
Danny Herko, Senior VP, Research and Development, R.J. Reynolds, demonstrates a Vuse digital vapor cigarette.
R.J. Reynolds' new Vuse Digital Vapor Cigarette and classic Camel Blue cigarettes.
Posted: Thursday, June 6, 2013 10:16 am
R.J. Reynolds Tobacco Co. is hoping a methodical approach into the crowded electronic-cigarette marketplace will lead to consumer acceptance and market share gains.
A subsidiary, R.J. Reynolds Vapor Co., said Thursday it will expand the testing of its Vuse e-cig product to retail outlets in Colorado, beginning in July.
Thursday, June 6, 2013 10:16 am.